Online marketing can be daunting for small business owners. You know you need it. But where to begin? These few quick online marketing tasks can get you started and each could be done in about 30 minutes or less. They can be performed in-house or by your Web developer. You can tackle them one at a time or all at once. If you’re confused by any of this, you can always contact Vital Design.

1. Consistent branding

Present professional, consistent branding everywhere your brand appears online: your website, social media accounts, blogs, email marketing, email signatures, and more. Make sure you have the same logo in appropriate sizes and formats (a .jpeg of about 100 x 100 pixels is a good idea). Consider both thumbnail sizes and larger images. While you’re at it, this is a good time to create online advertising in standard size jpegs. Read the rest of this entry »

To support the Greater Portsmouth Chamber of Commerce Annual Golf Tournament, Vital Design is helping to facilitate the use of Twitter during the tourney. (If you’re not familiar with Twitter and want to get set up right away with an account or on your phone, click here.) If you’ll be tweeting from the tournament, include hashtag: #NHGolf in your tweets and register your Twitter name here so we know to follow you.

Golf and Twitter may seem at odds – people often turn off mobile phones on the course – but there are a lot of reasons Twitter is good for a community-oriented golf outing.

1. Real-time info

This is a scramble format and it’s mostly for fun, but teams are serious about winning. People remember your company Read the rest of this entry »

Well, I have to give Vital’s Brian DeKoning credit. He has been pushing Foursquare for some time now and I resisted. Seeing the tremendous benefits for businesses, I was convinced it would become an annoying feature of some other social media powerhouse like Facebook before hitting the mainstream. Boy was I wrong. Friday 4.16.10, (get it, 4 squared is 16) was international Foursquare Day. With a little help from a few locals, Portsmouth Foursquare Day virtually exploded.

Here is a little background on what I have learned about Foursquare, Foursquare Day, and it’s effect on businesses in Portsmouth earlier this month.

What Is Foursquare?

Foursquare is a geo-location sharing application that mobile phone users can download for free. Users “check in” by sharing their location with friends. The check-ins can post to Twitter and other social networking sites and friends compete to get the most points by checking in.

Foursquare also allows it’s users to become the “Mayor” of locations they frequent and Read the rest of this entry »

When we created new web development for clients Wireless Analytics, we wanted to create a sleek, modern-looking site that shows them as the thought leader they really are for wireless and mobile expense management.
The new site is a clean, high tech design and easy to use. We think the web development showcases all of the services Wireless Analytics offers to help users manage wireless expenses more efficiently. Read the rest of this entry »

When Southeast New Hampshire Habitat for Humanity needed a website redesign, we were psyched to be part of their solution. This local affiliate of the international non-profit does big work, partnering with corporations and families to try to eliminate poverty housing. They make people’s lives better and we were thrilled to be a part of that in our small way.

SENH Habitat Executive Director Cheryl Van Allen and her team knew they needed a more professional, current online image, but they also wanted to be able to update their site easily to share the work they do and let supporters and volunteers know where they could help. Top goals for their site were: Read the rest of this entry »