Digital Marketing
Video Production Services
Increase engagement, build trust, and provide value with high-quality video content.
Lights, Camera, Leads
We’re living in the golden age of video. As of 2023, 91% of businesses use video as a marketing tool, compared to just 61% in 2016*. And it’s no wonder — from TikTok, to YouTube, to Instagram Reels, video is having a Big Moment.
At Vital, we’ve long known that video marketing can be an important part of your digital marketing strategy. Not only do videos give a face and voice to your business, they provide high SEO value for your website — not to mention, marketing campaigns that include video see a 54% higher conversion rate!**! Google is also getting better at recognizing and reading video content, bumping pages with video that much higher up the search engine results page (SERP).
If you’re new to video, or don’t know where to begin, or don’t have the time to create fresh content — don’t worry. Our video production services department is here to help.
100%
of people say they want to see more online videos from brands*
*Wyzowl Video Survey 2023
51%
of people are more likely to share video with their friends than any other type of content, making video comfortably the most ‘shareable’ type of online content.*
*The Aberdeen Group
+200%
Higher click-through rate in email campaigns that include video.***
*Forrester
Types of Marketing Videos We Offer
Nothing can replace human interaction — but using video is the next best thing. We have experience creating all types of videos to increase leads for our clients, including:
89% of consumers report that watching a video convinced them to buy a product or service.
Wyzowl Video Survey 2023
Company Overview/“About” Videos
Introduce yourself! Help potential clients put a face to your business’ name while learning a little about you in the process.
Product Videos
People like to try before they buy. Show site visitors your products in action so they can picture how they’d fit into their own lives.
Interview Videos
Who are the people who power your business? Whether you choose to feature interviews with team members or customers/clients, we’ll craft questions that get at the heart of why you do what you do. Remote and in-person options available.
Testimonial Videos
You know you do great work, but site visitors don’t have to take your word for it. Let your existing customers do the talking to provide the ideal social validation.
Animated Explainer Videos
Many people prefer to digest information via video rather than reading. Make it easy on your site visitors by providing animated video explanations of products or services.
How-to Videos
Help your clients and site visitors understand your product or service without having to call the helpline.
Video Headers & Backgrounds
Dynamic hero blocks or background videos can bring a page to life in ways even the punchiest copy can’t.
Commercials & Short Promos
We’ll help you craft compelling promotional videos for new products or upcoming events.
Advertisements & Fundraising Campaigns
Got a cause to crow about? Utilize video to grab site visitors’ attention and tell them about your mission.
Additional Video Production Services Include:
- Video marketing strategy
- Scriptwriting and editing
- Storyboarding
- Single-camera and multi-camera shoots
- Professional video and lighting equipment
- Video editing
- 2D and 3D motion graphics
- Custom graphics and illustrations
- Color correction
- Audio editing and sound design
- Fully remote interviews
- Voice overs
- Fully ADA-compliant videos
- Multilingual videos with closed captioning
- Video hosting
- Video distribution
Some of our best work
Browse the channel
Why Choose Vital?
At Vital, we don’t just create engaging videos. We create videos that have specific goals in mind. Some videos are meant to help convert on products, some are meant to establish trust, and others are meant to educate. Each video serves a purpose, and each Vital video project has a full team of experts supporting you every step of the way.
Collaborative Approach
We work with you to craft a one-of-a-kind product that aligns with and supports your overall marketing goals.
In-House Specialists
Our video production services department has the equipment and expertise necessary to script, shoot, edit, produce, and distribute your video effectively.
Digital Marketing Strategy
Our video services don’t exist in a vacuum. Every video project receives guidance from a digital marketing strategist to ensure your content ranks and results in meaningful ROI.
Video Production Services Setup Process
Just like our clients, every video project is unique in its own way — no two shoots will look the same. Your project might include the following stages, in this order:
Step 1: Discovery
We analyze your objectives, target audience, and industry trends to determine a strategy and direction for your video.
Step 2: Conceptualization
Our writers, designers, and videographers work together to create a compelling message using engaging scripts, custom graphics, and on-brand B-roll footage.
Step 3: Shooting
We meticulously plan our production day and assemble a team to join you on-site. Throughout the shooting day, we identify opportunities for additional content and maximize our time to capture the essence of who you are.
Step 4: Editing
Our experienced editors sift through every asset and clip to craft a streamlined, engaging video.
Step 5: Design & Animation
We recognize that some services require a more conceptual approach than what we can capture on film. We go beyond on-site visits to create custom graphics, animated explainer segments, and more to comprehensively showcase the value you offer your customers.
Step 6: Delivery
Once feedback is implemented, we deliver the final project in any format you need. We’ll guide you in deploying it strategically across your website, social channels, and other digital platforms.
Ready to roll?
Find out how our video production services can help you meet your digital marketing goals.
