Caramel apple? Treat. Snickers bar? Treat. Blizzard before Halloween? Definitely a trick. A pre-Halloween storm that dumped as much as 30 inches of snow on some areas of New England and knocked out power to hundreds of thousands was among Mother Nature’s most fearsome pranks. But there are things to learn from this fluke [...]

Now that you’ve got your company Facebook page and/or Twitter account up and running, it’s a great idea to set a few guidelines for use. As a creative agency offering social media marketing, we urge our clients to have a social media policy to give employees guidance for using company social media outposts. If you [...]

It’s time, isn’t it? Your website, built five years ago by someone’s cousin for free, is showing its age. You’re embarrassed to send clients there. It has out-of-date information. And nobody can find it on Google. And it takes your Web developer two weeks to update it because just the thought of working on it [...]

An essential component of any business is relationships. It’s who you know and how you can help each other. Relationship building is how my employer, The Music Hall, does business. But that’s only half the circle. If you go into a relationship with the understanding that by helping each other, everyone benefits, then you are [...]

Facebook unveiled an upgrade for your business pages today, which they claim offers better communication, more chance for expression, and improved relevancy. I like all of the changes so far. The new Facebook Pages upgrade offers a lot of the changes that the personal page accounts received at the end of last year. Most noticeable [...]

Don’t take this the wrong way. But there are so many reasons your small to medium-sized business can benefit from a blog that you might be crazy if you didn’t consider it. If you own or run a small to medium-sized business, I bet you can feel the economy improving. As people start to spend [...]

Buying decisions are almost always influenced by branding. At some level, we all have preconceptions about the value we’ll get when we make a purchase or work with a company. Having certain expectations for a brand is a huge factor in purchasing decisions, even here in NH for a niche market. Consistent and accurate branding [...]