An automatic email newsletter can be a great way to let your established customers and fans know about what’s going on at your business. Once you’ve built an address book of contacts who have an interest in your business, an email newsletter is a perfect way to keep those contacts engaged. There are many services [...]

You’ve put in the work. You’ve followed and been followed, you’ve tweeted and retweeted, you’ve been charming, witty and informative. You’ve followed the advice of social media savants and engaged, and it’s paying off in the form of Twitter followers and Facebook fans. But now that you have all these new people watching everything you do, [...]

If you’ve been thinking that it’s time to add Twitter to your business’ marketing toolkit, inbound marketing company HubSpot has a great (and free) ebook about getting started with Twitter for your business. (Vital has been using Twitter for business since 2008.) It’s packed with great tips, but it’s 40 pages long. Don’t have time for that [...]

Search Engine Optimization (SEO) trends and techniques seem to change with the tides. But the introduction and huge popularity of social networking has taken things to a whole new level that lets businesses get to know more about your customers and their needs than ever before. The main focus of search engine optimization used to [...]

To support the Greater Portsmouth Chamber of Commerce Annual Golf Tournament, Vital Design is helping to facilitate the use of Twitter during the tourney. (If you’re not familiar with Twitter and want to get set up right away with an account or on your phone, click here.) If you’ll be tweeting from the tournament, include [...]

Well, I have to give Vital’s Brian DeKoning credit. He has been pushing Foursquare for some time now and I resisted. Seeing the tremendous benefits for businesses, I was convinced it would become an annoying feature of some other social media powerhouse like Facebook before hitting the mainstream. Boy was I wrong. Friday 4.16.10, (get [...]

Bill tries to convince his wife that Twitter is not a waste of time. Madcap highjinks ensue this week at http://www.vtldesign.com/vital-blog.