Pinterest was one of our “Six Social Networks You’re Not Using to Their Full Potential” last week, and although we’re social media early adopters here at Vital, we hadn’t spent much time exploring the virtual pinboard site ourselves. I decided to give it a whirl and see what kind of potential it has for social [...]

Vital takes pride in all of our clients, but there are a handful that inspire us on a daily basis. Being a Web design company, we might not be able to change the world, but we can certainly help. In Paula Abdul’s words, “Our gift to you is the stage, what you do with it, [...]

An automatic email newsletter can be a great way to let your established customers and fans know about what’s going on at your business. Once you’ve built an address book of contacts who have an interest in your business, an email newsletter is a perfect way to keep those contacts engaged. There are many services [...]

  Caramel apple? Treat. Snickers bar? Treat. Blizzard before Halloween? Definitely a trick. A pre-Halloween storm that dumped as much as 30 inches of snow on some areas of New England and knocked out power to hundreds of thousands was among Mother Nature’s most fearsome pranks. But there are things to learn from this fluke [...]

Supporting a charity or cause is a great way for businesses to connect with their customers and show them that they really care about the local community. So we were excited – as caffeine addicts, marketers, and members of the Seacoast community – to see a special offer from Popovers on the Square which will [...]

If you’re not using the Internet to market your company and get found by prospects through search engines, please accept our invitation to join the 21st century. We kid! But seriously, people want to pay you money for your services or products. Trouble is, they don’t see you when they search on Google for that thing [...]

If you’ve been thinking that it’s time to add Twitter to your business’ marketing toolkit, inbound marketing company HubSpot has a great (and free) ebook about getting started with Twitter for your business. (Vital has been using Twitter for business since 2008.) It’s packed with great tips, but it’s 40 pages long. Don’t have time for that [...]