It’s vital to leverage your existing brand strengths. Take time to consider this before you hire some art school grad who never bought a carton of orange juice to make visual or graphic adjustments to your life’s blood.

“A monkey with a crayon can do your job for crying out loud!”

It’s crucial to make a good impression with your logo. Here’s five things to consider when creating or revising your logo.

Wrapping up the logo comps which will establish a sub-branding look and feel for a company that provides marine customization for sport fishing boats, serious pleasure sailing and yachts. This project has really forced us to think about brand architecture, the importance of not diluting a strong, established brand, and communicating effectively through the sub-brands.