It’s vital to leverage your existing brand strengths. Take time to consider this before you hire some art school grad who never bought a carton of orange juice to make visual or graphic adjustments to your life’s blood.

Vital Design is now the official marketing partner of Navtronics.

With the New Year upon us, there’s still time to invest in your company before you close the books on 2008. And there’s no better time to focus on marketing than during a down economy. This is when it’s crucial to stay in touch with core customers who bring most of your sales. And to continue building a pipeline of new prospects.

Wrapping up the logo comps which will establish a sub-branding look and feel for a company that provides marine customization for sport fishing boats, serious pleasure sailing and yachts. This project has really forced us to think about brand architecture, the importance of not diluting a strong, established brand, and communicating effectively through the sub-brands.

Just launched FotoMedia’s new site, http://www.fotomedialabs.com. FotoMedia, a subsidiary of Scenera Research, is a high-tech company that produces technology in the photo and media sharing space.
You’ll find their work in many online media sharing applications. If you’ve ever shared pictures online, you may have already used their innovations and not known it! This site is [...]