Vital Design Blog » brand architecture http://www.vtldesign.com/vital-blog Wed, 08 Feb 2012 14:39:02 +0000 en hourly 1 http://wordpress.org/?v=3.1 Branding project http://www.vtldesign.com/vital-blog/all-things-vital/branding-project/ http://www.vtldesign.com/vital-blog/all-things-vital/branding-project/#comments Tue, 23 Dec 2008 14:38:19 +0000 admin http://www.vtldesign.com/vital-blog/?p=47 Today, we are wrapping up the logo comps which will establish a sub-branding look and feel for a company that provides marine customization for sport fishing boats, serious pleasure sailing and yachts. This project has really forced us to think about brand architecture, the importance of not diluting a strong, established brand, and communicating effectively through the sub-brands. Here’s a link to another recent branding project we worked on that required creating an identity for a suite of products, which is similar to what we’re doing today.

I’m feeling optimistic that we can really help this client move to a new level in how they present themselves (at which they’ve done a great job to date).

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