Today, we are wrapping up the logo comps which will establish a sub-branding look and feel for a company that provides marine customization for sport fishing boats, serious pleasure sailing and yachts. This project has really forced us to think about brand architecture, the importance of not diluting a strong, established brand, and communicating effectively through the sub-brands. Here’s a link to another recent branding project we worked on that required creating an identity for a suite of products, which is similar to what we’re doing today.

I’m feeling optimistic that we can really help this client move to a new level in how they present themselves (at which they’ve done a great job to date).