Archive for December, 2008

Branding project

Wrapping up the logo comps which will establish a sub-branding look and feel for a company that provides marine customization for sport fishing boats, serious pleasure sailing and yachts. This project has really forced us to think about brand architecture, the importance of not diluting a strong, established brand, and communicating effectively through the sub-brands.

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Vital Design’s Beautiful Balls

Melissa surprised the Vital Design team with hand-painted Christmas ornament gifts this morning!

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Ice Storm 2008

Vital Design is open for business after a devastating ice storm struck NH and the greater Northeast region, knocking out power for hundreds of thousands and generally crippling the area. Called the worst power outage in NH history.

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Vital Design brands and launches http://www.fotomedialabs.com

Just launched FotoMedia’s new site, http://www.fotomedialabs.com. FotoMedia, a subsidiary of Scenera Research, is a high-tech company that produces technology in the photo and media sharing space.
You’ll find their work in many online media sharing applications. If you’ve ever shared pictures online, you may have already used their innovations and not known it! This site is [...]

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Power of Twitter and Douglas Engelbart

Twitter is becoming ubiquitous and if you haven’t checked it out, here’s your official excuse to do so: www.twitter.com. It is an astoundingly powerful communication tool, research resource, people’s media outlet, and a bunch of other uses we’re all familiar with through social media sites like MySpace and Facebook. Some folks are calling it the [...]

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