Vital Menu Toggle

 

Pinterest

5 Tips: Pinterest for Businesses

Written by: on February 14, 2012

As a web design agency, we get to work with many visually creative folks. Over the past few weeks, Pinterest has been the topic of many conversations. Last week we shared some tips on how to get started on Pinterest, and it quickly became a favorite with our readers. This week we’re back to share five great ways we’re using Pinterest and how businesses can take advantage of this new visual network.

1. Let your freak flag fly

Here at Vital we have a lot of fun. To share this fun we’ve created three different boards specific to our culture. Sometimes it’s inspirational quotes, while other times it’s an orange Vespa or Lamborghini. When you’re curating your boards, provide pinners an opportunity to see what makes your business unique. Have you seen a unique way businesses are sharing their culture? Let us know in the comments below.

2. Collaborate with others

Pinterest makes it easy for businesses to create boards that are curated by different users. We’ve done this at Vital by allowing our team to collaborate with our boards from their personal accounts. This is only the tip of the iceberg though. Check out this collaborative teen program board for libraries where over a thousand ideas have been shared. Here’s another great collaborative board filled with science activities for kids. Creating a community board can be a great way to connect with customers and position your business as a resource.

3. Integrate Pinterest in your marketing strategy

With all this excitement, don’t forget to integrate Pinterest into your current marketing and social strategy. When it comes to any social network, strategy and measurement are essential. After a month of pinning, you’ll want make sure that your time and effort has paid off.

Make sure you’re pinning your own content and work. This shouldn’t be your primary focus, but a part of your strategy. After a month of pinning, use Google Analytics to track how many website referrals you received through Pinterest. With these numbers, you’ll be able to adjust your strategy accordingly.

4. Don’t forget to tell your current fans

Don’t assume your current social community is finding you. We’ve found that searching for friends on Pinterest is hit or miss. Make sure to share your Pinterest account on other networks. You’ll also want to complete your profile so pinners can connect to your other social accounts and website.

5. Be creative

Pinterest is a visually creative community, so it’s important to be creative when it comes to curating your boards. Don’t be afraid to think outside the box. We think this pin sums it up nicely. Pinterest definitely offers businesses a unique opportunity to build a community, but it’s important to remember how Pinterest fits with your current social strategies.

How have you been using Pinterest? Have you connected with any businesses? Let us know what you think in the comments below or on Google+. Happy Pinning!

10 Questions to Ask About Your Web Design Project
  • http://themusichall.org Monte

    Just ramping up to use this in our business. Thanks! This has synched it! Great tips.

  • http://www.vtldesign.com Doug Ridley

    Thanks Monte! The Music Hall will have some amazing opportunities on Pinterest. We look forward to following your boards. 

  • Pingback: Vital Basics: First Steps on Twitter | Iknowweb blog

Related Posts

8 Reasons Why Fortune 500 Companies Use the WordPress CMS

why-fortune-500-businesses-use-wordpress Read More

Blog Design / Wordpress - In 1996, Bill Gates mused that content is where most of the real money would be made on the Internet, stating, “those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and product—a marketplace of content.” (Content Is King) Gates couldn’t have been more correct. From blog posts and videos to ...

Read More

Written by: on January 31, 2014


Why and How to Use Testimonials to Increase Website Conversions

Website testimonials Read More

Blogs - Your business has tons of clients saying loads of great things about you, and we think this is awesome! Yet, some businesses still wonder, are these testimonials important to their online marketing strategy? The answer is a resounding yes! Testimonials can persuade consumer decisions, strengthen your street cred, and support the inbound marketing strategies you ...

Read More

Written by: on January 24, 2014